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Community & Engagement
You're not building alone.
- Local collabs
- Q&As and live sessions
- Shoutouts to small businesses
The question that changed everything
I document the whole journey: the wins, the failures, and the lessons nobody told me, so the next kid from a simple home has a map instead of a guess.
What you'll get from me
01
You're not building alone.
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The real version, not the highlight reel.
03
What I learned the expensive way, for free.
The story
Keep scrolling →
01
Last born, only son, desi household in Brooklyn. Dad worked so much I barely saw him. The street taught me hustle before anyone taught me strategy.
02
COVID. Everyone was chasing quick money. I almost dropped out to flip cars. I stayed, partly out of fear and partly out of respect for my family.
03
Started running cross country at Brooklyn College. Learned how to push through when everything says stop. My sister said: do accounting. I listened.
04
3.3 GPA. A public city college. No connections. So I became a LinkedIn machine, because it's who you know and who vibes with you.
05
Co-founded 7 Skies Junk Removal and sold my shares. Started a bookkeeping firm that died from neglect. Both taught me what I actually wanted.

06
An internship at a top Wall Street bank. A dream on paper. In reality: everyone chasing approval, pennies on the dollar of deals that weren't mine.
07
My dad once had the chance to go out on his own. With three kids to feed, he couldn't take it. I decided his sacrifice would be the reason I take mine.

08 · Jan
Sat my sister Nabela down. We rebranded Dad's Etsy fragrance shop. First event in February: $1,000+ in one night. The golden ticket was in front of us the whole time.
09
Turned down a Big Four offer. Told my father I was all in. It felt like betraying my family. It was the opposite.

10
Four businesses. About 100 events. Six figures. Every day building next to the people I love. Faith in God, faith in myself.
Brick by brick.
What I've built
The first custom perfume bar for private events in NYC's desi community. Guests leave with a scent made for that night.
Handcrafted wooden booths and proposal setups for people who want the day to feel like them.
Built with two of my childhood best friends. Showroom finish, on your block.
My sister's vision, built together. We make local businesses look like the brands they already are.
From the feed
Real days, real numbers, real lessons. Posted on @bynaheen.
Events
Inside a perfume bar night
Content
Shooting for local businesses
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Lesson
0% APR: using other people's money, the right way
Coming soon
02
Lesson
Why a service beats a product when you're starting
Coming soon
03
Lesson
How one wedding grew our page by 1,000 overnight
Coming soon
Your turn
Follow the journey. Steal the lessons.
Bet on yourself, then tell me about it.